Why are you in the MSP business?

Each and every day I get out of bed each day to challenge my MSP and Calgary clients to push the envelope with their online marketing.  I do this each day because I love working with you and the communities in which I serve.  Plain and simple.  I love to serve you and the community.  I believe that every MSP can be a success with some basic know-how and the right reasons to do what you do.

It starts with loving what you do

In November 2008 I sold my shares of my MSP business back to my partners.  After a 8 year career as a MSP business owner, working daily in my business and trying really to find the recipe for success I simply ran out of fuel and was completely burnt out.  I lost my mojo and wasn’t in love with why I was doing what I was doing.  I was simply going through the motions and people were picking up on this.

Why was that?  Was it the people?  I don’t think so….what is my clients?  Absolutely not, many are clients of mine again in this new business.  What is simply because I wasn’t doing what I loved?  Perhaps!

Is owning, working and running your own MSP something you jump out of bed each day to do and for some….is it a chore and something you dread?

Today, I am so honoured to serve you and the entire MSP/Calgary community.  Helping you with real MSP Marketing and business advice that you can use to help build their business. I have found my true passion and why I get out of bed each day.

I simply love helping you and your business.  Are you in love with what you do?

Leave me a comment and let me know what you feel and think.

I will leave you with two reference points.

One from Frank Allen.  Frank tells shares with me on a regular basis.  ”That people don’t care how much you know until they know how much you care”.

And the other from my friend Jeremy Epstein who shared on his blog, “People don’t buy what you do, they buy WHY you do it.” from a recent TEDx event.

Why do you do what you do?


  • http://twitter.com/jpt_solutions JPT Solutions

    Great post! I think a lot of people start out their business with passion, whether an MSP or other industry, but somewhere along the line the passion goes and is replaced by job. There are warning signs all along the way but most people stick at it because they don’t know what else they can do. Congratulations on having the courage to move on to something different, it’s not an easy path but clearly it was the right one :-)

  • http://www.mspmarketing.ca Stuart R. Crawford

    Thank you for your vote of confidence. I simply love to help others and this allows me the opportunity to serve the community that I truly love to work in.

Why does Ulistic exist?

Gone are the days of focus on what we do, and welcome to the days of why we do what we do. Simply put, Ulistic is here to serve and offer the foundation on which MSPs can build to reach and maintain stratospheric success.

This is my pledge to the IT community. You can call me, email me or track me down around the clock.

Stuart Crawford
Ulistic Inc.
(416) 840-9106

Testimonials

"I first met Stuart as a colleague in the HTG (Heartlands Technology Group) Worldwide Peer Group, where Stuart was one of the first people I met, someone who helped me understand the value of, and feel welcome in the HTG family.

Since that time, I have been a keen follower of Stuart's on-line activities - from his blog to published articles and books. Stuart is an expert in the emerging on-line sector, from on-line marketing to Social Networking.

I have also sought Stuart's counsel on a number of occasions, including when I was considering a merger proposition for my own company, Netlink IT. Each time Stuart has been of great assistance and offered good advice, and I'm very thankful for the time he has spent with me.

I've no hesitation in recommending Stuart's work - he is one of the nicest people you will meet in the IT industry, and a real expert in his field."


Richard Tubb
Birmingham Computer Support
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