Is Social Media for Marketing effective?

Is Social Media for Marketing an effective strategy for your Calgary business?

As your Calgary social media specialist I am often thinking about how social media communications impacts my peers and those Calgary business our team at Ulistic works with each day.

This weekend has been a weekend where I caught up on some blogs for my clients that needed a refresh on their design and also some quiet time to plan where the social media consultancy market is heading.

A quick review of the Google Keyword Research Tool shows that there isn’t as many folks searching for a social media consulting firm in Calgary and throughout Canada.

What does this mean?

Does this indicate that Social Media is really a passing fad?  This professional is beginning to wonder.  Are Calgary small business tired of all the so-called Social Media Guru’s out there?  Is business finally tired of all the social media hype?

The good thing is this, Ulistic focuses more on Internet Marketing as a whole.  Social Media does play an important piece of a complete online marketing strategy however it is just a piece of the pie and not the entire pie.

How does your outside signage enhance your online marketing?

Where is the market heading?  Is business finally saying enough?

I am not one to throw in the tool just yet but I fully believe the market is shifting just a bit and business executives are getting tired of all the social media hype and want real numbers based on real returns.

How about you?


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  • http://www.teltechservices.ca Paul Moffatt

    I found this to be an interesting reflection, Stuart. Some how we all want to get away from traditional Marketing, Sales and Advertising. We are told that the “traditional” stuff doesn’t work. It is expensive and you are all washed up if you “believe” that they may work. The “new” way of building awareness does work, in addition to the “old ways”. You still need sales people to convert leads, you still need adverising to drive people to your websites, and blogs, you still need people to build business. I don’t believe that will change. What has changed is the playing feild. Small companies can build brand awareness like never before. Customers can come from out of town like never before, and, using tools like Ulistic provide, can build a large geographic presence, that was never availbale to small businesses before. Understand what you do is part of a very big shift in the Marketing world. It will take time. Coke did not build its brand in two years.

Why does Ulistic exist?

Gone are the days of focus on what we do, and welcome to the days of why we do what we do. Simply put, Ulistic is here to serve and offer the foundation on which MSPs can build to reach and maintain stratospheric success.

This is my pledge to the IT community. You can call me, email me or track me down around the clock.

Stuart Crawford
Ulistic Inc.
(416) 840-9106

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avatar"Stuart is a truly remarkable individual. His passion and dedication to his craft is inspiring. Stuart is an expert Marketer and his deep knowledge of Social Media and online marketing techniques have helped MSP University and its members immensely. I learn something new from Stuart on every conversation and I look forward to a long and successful partnership."

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