Savvy MSP Sales and Marketing Advice

YOU know how important increasing your sales is to your business and WE know how much you are in need of sales advice to help you boost your sales. That’s why we’ve created this small business news roundup focused on sales advice to help you boost your sales and fix problems as they arise:

The Basics

Be honest: This might be a hard pill to swallow for salespeople who are worried only about commissions and quotas, but honesty is indeed and is still the best policy. So, be honest in your dealings and it is bound to benefit your business in the long run.

How to stop losing out: Everything was going fine until yesterday and you were definite the customer was going to make the purchase, but in the last minute he decides to go silent. Now, why is that? First off, you should acknowledge that you have probably been doing something wrong (Hey! Even pros can go wrong sometimes!). And then you should head to Open Forum and find out a few things to watch out for.

Be Prepared

Qualities to look for when building your sales team: If you want your sales team to be perfect, you’ve got to look for people who are committed, consistent, courteous, disciplined, enthusiastic, friendly, helpful, humble, kind, loyal, passionate, optimistic, have a sense of teammanship and a tremendous work ethic. You might say that’s asking too much but ask Gary S. Hart what he thinks of Derek Jeters.

Building a better sales week: If you are looking for some great tips to build a model sales week, you’ve got to go through S. Anthony Iannarino’s “8 Steps to Building a Model Sales Week” at The Sales Blog.

Techniques

The art of the cold call: Cold calling for sales gives most salespeople cold feet. But you don’t have to be one of them, if you go over to The Pipeline and read about three ways in which the art of cold calling can be mastered.

Changing your approach: Out with the old ways and in with the new ones. Revamp your style of selling your product or service by reading Elaine Rogers suggestions for you at Bloggertone.

Troubleshooting

Adding value to boost profits: Okay, you know selling more of your product or service is doing you no good. So what do you do now? Try adding value to your existing products or services; that’s the magic formula to boost your sales overnight. To get more of the magic formula, please visit Open Forum and see what Annie Mueller has to say about it in her post “Use Value-Added Sales To Boost Your Profit Margin”.

Actor Wayne Rogers of M*A*S*H: success comes down to sales: Wayne Rogers might be best known for his role as Dr. Trapper John McIntyre during the early days of the hit series M*A*S*H, but he is also a successful entrepreneur who has years of experience. Click through to read what Rogers has to say about sales being vital for the success of a business.

New Directions

A brand new pitch: It’s all about the retailers: The best way to market your product and boost your profits? No, it’s not heavy advertising and nor is it other marketing to expand brand awareness. It’s increasing the quality of your product and motivating independent salesmen to sell more of it. See how a European tire manufacturer did it over at the Bloomberg Businessweek.

Sale of your business is also an option: With the economy recovering, selling your business could also be an option. Read more of it at You’re the Boss.

Need help with marketing your MSP business?  Give us a call today and our team of skilled MSP business consultants can help you.